About.
Do you share our passion for delivering value to others?
The back story.
Hi and welcome! The Marketing Wingman was born out of 30+ years experience working in direct marketing agencies, in in-house marketing roles and in client management roles in the production-side of marketing.
Over that time we developed a passion for the stories behind the data, technology that supports smarter customer engagement, strategies that drive business sustainability, mind-blowingly clever creative and the psychology behind behaviour, team management and leadership.
This journey included working with many well-known brands in New Zealand and the UK, receiving the Supreme Marketing Association Award twice as well as an award in the UK and being asked to judge marketing awards for the New Zealand Marketing Association.
Our focus is on providing the right solutions for your business - insights, strategy and creative that makes a difference.
Our Purpose.
We are super passionate about the role that profitable, sustainable businesses play in our communities.
Customers - receive choice, value, a great experience and satisfaction
Employment - provides a sense of belonging and contribution
Families - customers, employees and their families thrive, bringing diversity and opportunity into the community
This circular system of business-customer-employment-family-business delivers much more than economic benefits. It also delivers health and social wellbeing and enables us to look after those who need help. We can supercharge this system by always ensuring we deliver VALUE TO OTHERS. Value is not just measured by the dollar and not everything needs to have price tag. Conversations, opportunity, encouragement, ideas and time are just some of the ways we can provide Value to Others. This is our purpose and a filter we use across our business from the smallest of decisions through to our strategic direction.
Watch this space as we put Value to Others into action:
We are working on a student mentoring scholarship
We currently sit on the board of the Kerikeri Community Charitable Trust
We are looking at partnering with a charity that needs marketing support
Our Values.
Over the years we’ve seen the inner workings of quite a few organisations and have met some pretty amazing people. Those businesses and people that really resonated with us lived and breathed these values, which we now happily embrace as our own:
